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[ten][doubtful – focus on] Web content vendors also manipulated some characteristics in the HTML source of a web page within an try to rank well in search engines like google.[eleven] By 1997, online search engine designers identified that webmasters were producing endeavours to rank very well of their internet search engine, Which some webmasters have been even manipulating their rankings in search results by stuffing internet pages with excessive or irrelevant key terms. Early search engines like yahoo, which include Altavista and Infoseek, modified their algorithms to prevent site owners from manipulating rankings.[twelve]
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